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PRIVACY POLICY | COOKIES POLICY

Privacy Policy

Welcome to the website of Pashmirah, accessible at www.pashmirah.com (hereinafter referred to as the "Site"). We kindly request you to carefully read this Privacy Policy, which applies to every visit and interaction with the Site, regardless of whether you make a purchase of our products. This Privacy Policy is governed by the applicable data protection laws in India, including the Information Technology Act, 2000, and the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011 (hereinafter referred to as the "Applicable Laws"). The Applicable Laws ensure that the processing of personal data is carried out with respect for the rights and freedoms of individuals, particularly concerning privacy and personal identity.

The Data Controller responsible for the collection, use, and processing of your personal data is Pashmirah, with its registered office located in India.

Pashmirah manages the processing of your personal data in relation to browsing activities, marketing, profiling, and sales made through the Site, including pre- and post-sales support activities.

Certain services on the Site, such as payment processing, customer service, hosting, and delivery logistics, may be managed by third-party service providers appointed as data processors by Pashmirah.

You may always contact the Data Controller to receive information on the processing of your data or to exercise your rights by writing to the e-mail address info@pashmirah.com. 

We will respond to your inquiries as promptly as possible, in accordance with Applicable Laws.

Through the Site, different types of personal data are processed and collected for specific purposes. These include:

a) Browsing Data: Personal data related to your browsing activity may be collected to ensure the proper functioning of the Site and for analytical or marketing purposes. For more information, please refer to our Cookie Policy.

b) Data Provided Voluntarily by Users: This includes personal details such as your name, email address, phone number, and password submitted during registration, or any information you provide when interacting with our customer care team. Such data is used to respond to your requests, offer services, provide assistance, and share information about Pashmirah products.

c) Purchase Data: Personal data collected during the purchase process (including payment information, shipping and billing addresses, and order details) is processed to fulfill sales contracts, provide pre- and post-sales support, and meet legal obligations.

d) Marketing Data: With your explicit consent, Pashmirah may process your personal data (such as your contact details) to send you marketing communications through various channels (e.g., email, SMS, or other digital means) regarding our products, sales, promotions, and events.

e) Profiling Data: Subject to your express consent, data related to your purchase history and preferences may be used to analyze consumer behavior, helping us tailor our offerings and communications to suit your interests.

The legal bases for processing personal data are as follows:

i) Legitimate Interests: Processing your data to ensure the Site functions properly, respond to user inquiries, and enhance the user experience.

ii) Contractual Obligation: Using personal data to perform and fulfill purchase agreements, provide support, and manage pre- and post-sale activities.

iii) Consent: Processing data for marketing, profiling, and promotional purposes, which requires your explicit consent.

You may withdraw your consent at any time by contacting us at info@pashmirah.com.

 

The personal data collected on the Site is primarily provided directly by the user, either through account registration, inquiries, or as part of the purchasing process. This includes information voluntarily submitted when interacting with customer service or subscribing to marketing communications.

Additionally, certain browsing data may be collected automatically as outlined in Section 2(a) – Browsing Data, in accordance with our Cookie Policy.

As mentioned in Section 2(e) above, with your express consent, Pashmirah may process your personal data to analyze your consumption habits and preferences. This allows us to better tailor our products, services, and initiatives to your tastes and needs.

Using automated tools, Pashmirah may process data such as the date, value, frequency of purchases, and the types of products you have bought within a given period. This information helps us understand customer preferences and offer personalized recommendations.

Data related to your consumption habits may be gathered not only from your purchases on the Site but also from your interactions with Pashmirah, including inquiries to our customer care team or voluntary information you provide.

This study is conducted solely to enhance your shopping experience by recommending products, services, and initiatives aligned with your interests. The process is non-invasive, and you may request further information about the applied logic or request modifications to the results by contacting Pashmirah at info@pashmirah.com.

Additionally, as outlined in Section 2(a) and with your explicit consent, Pashmirah may use automated tools to analyze cookies and browsing data. This allows us to suggest products and services that match your browsing behavior on the Site. For more information, please refer to our Cookie Policy.

Personal data collected through the Site is processed primarily using computerized and electronic means, applying necessary security measures to minimize the risks of destruction, loss, alteration, unauthorized access, or processing that is not permitted or does not comply with the purposes outlined in this Privacy Policy.

Pashmirah implements industry-standard security measures to protect your personal data. However, given the nature of online data transmission, it is important to note that no security system can guarantee absolute protection against unauthorized access or data breaches.

To further safeguard your data, we recommend:

  • Ensuring your devices are equipped with reliable security software, including updated antivirus programs.

  • Regularly reviewing your device’s security settings.

  • Using secure and trusted internet connections.

  • Confirming that your internet service provider has implemented appropriate security measures, such as firewalls and spam filters.

If you have any concerns regarding the security of your personal data or would like more information about our data protection practices, please contact Pashmirah at info@pashmirah.com.

With the exception of browsing data (which is governed by our Cookie Policy), providing personal data to Pashmirah through the Site is generally voluntary and optional.

  • For Queries and Assistance: If you wish to contact us for inquiries or requests, providing personal data (such as your name, email address, or phone number) is necessary to receive a response. Without this information, we may be unable to provide the requested assistance.

  • For Marketing and Personalization: Providing your data for marketing purposes, including receiving updates on our products, offers, and events, is optional. Likewise, consenting to the analysis of your purchase preferences for a more personalized experience is voluntary. If you choose not to provide this data or withdraw your consent, it will not affect your access to the Site or the services we provide.

  • For Purchases and Legal Obligations: When purchasing products on the Site, providing certain personal information — including your name, contact details, shipping and billing address, and payment information — is mandatory to complete the transaction. Without this information, Pashmirah cannot process your purchase or fulfill your order.

  • For Compliance: In some cases, the provision of personal data may be necessary to comply with legal obligations, such as tax or anti-money laundering laws. Failure to provide such data may prevent us from processing your order or providing requested services.

Where applicable, we will clearly indicate the mandatory or optional nature of the data fields by marking them with an asterisk (*). Failure to provide optional data will not affect your ability to use the Site or purchase products.

If you have any questions regarding the necessity of providing specific data, please contact us at info@pashmirah.com.

Your personal data may be accessed, processed, and shared with the following categories of recipients:

  • Service Providers: Third-party service providers who assist Pashmirah in providing services through the Site. This includes providers of technical, technological, mailing, logistics, and transport services, as well as companies offering support services related to order management and customer assistance.

  • Marketing and Analytics Providers: Providers supporting Pashmirah in marketing activities, data analysis, campaign management, and communication delivery.

  • Employees and Consultants: Pashmirah’s authorized employees, contractors, and consultants, who act as data processors or are authorized to process personal data in accordance with strict confidentiality agreements.

  • Payment and Financial Institutions: Banks, payment service providers, and financial institutions that process transactions initiated through the Site.

  • Public Authorities: Government bodies, law enforcement agencies, or regulators, where required by applicable laws or legal procedures.

Data Transfers

In some cases, personal data may be transferred to entities located outside India, including to countries that may not provide the same level of data protection as India. Any such transfer will be conducted in compliance with Applicable Laws, using appropriate safeguards such as legally binding contracts or standard contractual clauses to ensure the protection of your data.

If you wish to know more about the specific recipients of your data or request information regarding international data transfers, you may contact us at info@pashmirah.com.

Pashmirah retains your personal data for the following periods, depending on the purpose of processing:

  • Sales and Transaction Data: Personal data collected for sales, transactional purposes, or to fulfill contractual obligations will be retained for a period not exceeding 10 years from the date of purchase. This is in accordance with applicable tax, accounting, and civil laws, unless legal obligations or specific legal defense needs require a longer retention period.

  • Customer Support and Inquiry Data: Personal data provided by you when requesting assistance, information, or customer support will be retained for the time strictly necessary to process and resolve your request in full.

  • Marketing and Profiling Data: Personal data collected for marketing communications and customer profiling, with your explicit consent, will be retained for the period necessary for these activities and up to a maximum of 7 years, in line with relevant industry practices. After this period, your data will be deleted or anonymized, unless you renew your consent.

You may withdraw your consent for marketing or profiling purposes at any time by contacting us at info@pashmirah.com.

As a user, you have specific rights regarding your personal data under applicable data protection laws. You can exercise these rights at any time by contacting Pashmirah at info@pashmirah.com.

Your rights include:

  • Access and Confirmation: You have the right to request confirmation from Pashmirah as to whether or not your personal data is being processed, and to access such data in an intelligible format.

  • Source and Processing Information: You may request information regarding the source of your personal data, the purposes and methods of processing, the logic applied in case of automated processing, and details about the Data Controller and data processors.

  • Data Rectification and Updating: You can request that your personal data be updated, corrected, or completed if it is inaccurate or incomplete.

  • Data Erasure and Anonymization: You have the right to request the deletion, anonymization, or blocking of your personal data if it has been processed unlawfully or is no longer necessary for the purposes for which it was collected.

  • Restriction of Processing: You may request that Pashmirah restrict the processing of your data in certain cases, such as when its accuracy is contested or processing is unlawful.

  • Data Portability: Where applicable, you have the right to receive your personal data in a structured, commonly used, and machine-readable format, and to request its transmission to another data controller.

  • Objection to Processing: You may object, in whole or in part, to the processing of your personal data for legitimate reasons, even if the data is relevant to the purpose of collection. This includes the right to object to data processing for direct marketing, market research, or commercial communication purposes.

You can exercise your right to object specifically to one or more forms of marketing communication (e.g., email, SMS) by contacting us at info@pashmirah.com.

Furthermore, if you believe that the processing of your personal data violates applicable laws, you have the right to lodge a complaint with the competent Data Protection Authority in your jurisdiction.

Cookies Policy

This section provides information regarding the cookies used on the website www.pashmirah.com (hereinafter referred to as the “Site”).

A cookie is a small data file which, in the form of a unique anonymous code, is sent to your browser from a web server and then stored on the hard disk of your device (computer, smartphone, tablet).

Cookies may allow the correct use of the Pashmirah website (hereinafter “Technical Cookies”), create statistical analyses of how you navigate the Site (hereinafter “Analytical Cookies”), or track your preferences to offer personalized advertising messages (hereinafter “Profiling Cookies”).

Cookies may be stored on your device for a variable period (hereinafter “Permanent Cookies”) or be deleted upon closing your browser or after a limited duration (“Session Cookies”).

Cookies may also be installed by the website you are visiting (hereinafter “First-Party Cookies”) or by other websites (hereinafter “Third-Party Cookies”).

Pashmirah uses the following types of cookies on its website:

a) Technical Cookies

Technical Cookies ensure the proper functioning of the website, enabling you to view content in the correct language and market version based on your location. They recognize the country from which you are accessing the website, ensuring you are redirected to the appropriate regional version on subsequent visits.

These cookies also facilitate account creation, login management, and order processing. If you are a registered user, Technical Cookies enable the website to recognize you and provide access to services exclusive to registered users.

Additionally, Technical Cookies help track purchases made through affiliate or partner sites, allowing us to meet our obligations with such partners.

These cookies are essential for the website’s functionality.

b) Analytical Cookies

Analytical Cookies provide insights into how users navigate the website. They gather information such as device type, number of pages viewed, and interactions like clicks during your visit.

The purpose of these cookies is to enhance the website’s performance and user experience. Analytical data is processed anonymously and used exclusively for statistical purposes.

When Analytical Cookies only track anonymous IP addresses (with part of the address masked), they are treated as Technical Cookies since they cannot identify users.

c) Profiling Cookies

Profiling Cookies monitor your browsing behavior and preferences to create user profiles. These profiles allow Pashmirah to present content and promotional messages aligned with your interests.

Trusted third-party services use Profiling Cookies to display targeted advertisements on affiliate websites through a process called “retargeting.” This means you may see banners or product suggestions based on your recent browsing activity. Additionally, Profiling Cookies may suggest products similar to those you’ve shown interest in, enhancing your shopping experience.

a) Technical Cookies

1. benefit (Third Party): Tracks user benefits and unlocks site features. Expires in 14 days.
2. csi (Third Party): Client session identifier for marketing API integration. Expires in 14 days.
3. ctx (Third Party): Provides context about users. Expires in 14 days.
4. ss (Third Party): Authentication token for users and guests. Expires in 24 hours.
5. dfUserSub (Third Party): Keeps user-chosen or geo-assigned subfolder. Expires in 24 hours.
6. Campaigns (Third Party): Reassociates returning users with private sale campaigns. Expires in 15 days.
7. uc (Third Party): Maintains the user’s chosen culture on the site. Expires in 2 months.
8. JSESSIONID (First Party): Monitors the application using New Relic. Expires based on session type.
9. _cf_bm (First Party): Prevents additional Cloudflare challenges. Expires in 30 minutes.
10. _cfruid (Third Party): Supports Cloudflare Rate Limiting for traffic management. Expires at session end.
11. cf_clearence (First Party): Sets after a Cloudflare challenge is solved. Expires in 24 hours.
12. forterToken (Third Party): Stores device identifiers for fraud prevention. Expires in 5 years.
13. ftr_ncd (Third Party): Prevents data from being sent multiple times. Expires in 5 years.
14. lastRskxRun (Third Party): Fraud prevention cookie. Expires in 1 year.
15. rCookie (Third Party): Fraud prevention cookie. Expires in 1 year.
16. rskxRunCookie (Third Party): Fraud prevention cookie. Expires in 1 year.

b) Analytical Cookies

1. _ga (First Party): Tracks and provides statistics on website usage. Expires in 2 years.
2. _gid (First Party): Provides user interaction data for analysis. Expires in 24 hours.
3. _gat (First Party): Controls the request rate for analytics. Expires in 1 minute.
4. _hjAbsoluteSessionInProgress (First Party): Detects the first session of a user. Expires in 30 minutes.
5. _hjFirstSeen (First Party): Identifies the user’s first session. Expires at session end.
6. _hjIncludedInPageviewSample (First Party): Determines if the user is part of a data sampling. Expires in 30 minutes.
7. _hjIncludedInSessionSample (First Party): Similar to above, tracks session data. Expires in 30 minutes.
8. hjSession{site_id} (First Party): Tracks session data for consistency. Expires in 30 minutes.
9. hjSessionUser{site_id} (First Party): Tracks users across multiple sessions. Expires in 1 year.
10. ORA_FPC (First Party): Distinguishes users for analytics. Expires in 2 years.

c) Profiling Cookies

1. _fbp (Third Party): Helps deliver relevant ads on Facebook. Expires in 90 days.
2. __adroll (Third Party): Identifies users for targeted ads across digital platforms. Expires in 1 year.
3. __adroll_fpc (Third Party): Enables cross-platform ad tracking. Expires in 1 year.
4. __adroll_shared (Third Party): Facilitates targeted advertising. Expires in 1 year.
5. __ar_v4 (Third Party): Tracks ad conversions. Expires in 1 year.
6. _glc_au (Third Party): Tracks Google Ads conversions. Expires in 1 year.
7. cto_bundle (Third Party): Presents personalized content and ads. Expires in 13 months.
8. uid (Third Party): Distinguishes users. Expires in 13 months.
9. stc{id} (Third Party): Tracks user behavior for affiliate programs. Expires in 1 year.
10. rmuid (Third Party): Similar to above, tracks users for affiliate marketing. Expires in 1 year.

When you visit the Website, a banner will appear with brief information about cookies. You can choose to provide your personal data for analytical and marketing purposes. The legal basis for using these cookies is your consent, as indicated on the banner. If you choose not to consent, it won’t affect your use of the Website, except that you may no longer receive personalized product suggestions.

Technical Cookies do not require your consent. They are used based on the Website owner’s legitimate interest to ensure smooth navigation and enhance your browsing experience.

Your personal data are processed using automated tools for as long as necessary to fulfill the purposes for which they were collected. To protect your data, specific security, technical, and organizational measures are in place, preventing data loss, unlawful use, and unauthorized access.

When you access the Pashmirah website, a banner will appear with brief information about cookies. You can either Accept the use of cookies or Cancel to reject them.

If you choose Accept, cookies will be used to enhance your browsing experience and for analytical purposes. If you select Cancel, only essential cookies required for the website to function will be used.

Please note that your choice will be saved using a technical cookie. If you delete your cookies, change your device, or browse in incognito mode, the banner may reappear to confirm your preference.

Browser Settings

You can also manage or delete cookies directly through your browser settings. Each browser offers different ways to control cookies. Here’s how you can manage cookies using the most popular browsers:

a) Internet Explorer
b) Chrome
c) Firefox
d) Safari

Additional Options

For further information on managing third-party cookies and personalizing your preferences, you can visit https://YourOnlineChoices.com. This platform allows you to view and manage consent settings for third-party cookies used for targeted advertising.

The controller of the data collected through cookies on the Pashmirah website is Pashmirah, with its registered office in India (hereinafter referred to as the “Data Controller”).

For any inquiries or to request an updated list of data processors, you can contact the Data Controller at info@pashmirah.com.

The data acquired by cookies will or may come to the knowledge of the following:

  • Employees and collaborators of the Data Controller, acting in the capacity of people authorized to carry out the processing; and

  • Suppliers of technical and organisational services acting in the capacity of data processors.

We may transfer the data acquired using cookies abroad, including to countries located outside India, with the guarantee of appropriate protections and defenses. To obtain information on the exact location of the data, you are invited to write to the Data Controller at the e-mail address info@pashmirah.com.

Generally, the data will not be disclosed in any way.

You may request the deletion, anonymization, copy, update, correction, or addition of your data at any time. You also have the right to object to the processing of your personal data for commercial and marketing purposes, or for other purposes on legitimate grounds. Additionally, you can request data portability, limit the processing of your data, or withdraw any consent previously given.

To exercise your rights, you may send a written request to the Data Controller at the provided address or via email at info@pashmirah.com.

You also have the right to file a complaint with the relevant Data Protection Authority.

Regulatory Framework

  • Digital Personal Data Protection Act, 2023 (DPDP Act) – Governing the protection of personal data and privacy in India.

  • Information Technology Act, 2000 (IT Act) – Providing legal recognition for electronic commerce and addressing cybercrime and data protection.

  • Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011 (SPDI Rules) – Regulating the collection, storage, and handling of sensitive personal data or information.

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